Safer Roads works in partnership with six local authority partners in order to progressively reduce the casualties occurring in their area.
United through a common identity with localised branding, Safer Roads deliver high quality, award winning schemes and road safety initiatives while maintaining the benefits of economies of scale to all our partners.
Through Safer Roads, dedicated road safety funding is being used to target roadside enforcement and to educate drivers and riders about the dangers and risks involved with a variety of road traffic offences; whilst also raising other road safety issues to groups who are at the greatest risk.
Safer Roads campaigns are scalable and target different areas of road safety risk with a strategic approach that aims to support local teams as they focus on local delivery.
Safer Roads provides a forum for road safety professionals to discuss local, regional and national issues, sharing insight and best practice.